Watch Italian Tim Cup live|| Sampdoria vs AS Livorno live telecast on internet tv on 01/12/2009

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Italian Tim Cup
Italy

The Italian Coppa Italia, called Tim Cup.

Sampdoria vs AS Livorno
Match scheduled:
Date: 01-12-2009
Time::30 until 21:30
Round 3 :: Coppa Italia / Italian Cup 2009/2010

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Watch Carling Cup live||Manchester United vs Tottenham Hotspur live telecast on internet tv on 01/12/2009

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English Carling Cup
England

The League Cup, or called Carling Cup

Manchester United vs Tottenham Hotspur

Match scheduled:
Date:-12-2009
Time::00 until 22:00
Round 5 - Quarter Finals :: Carling Cup / English League Cup 2009/2010 :: Bet365/Betfair don't have the tv rights for the UK

Mediaplayer/Flash feeds could have issues, best to use p2p then ;)

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The club was founded on 14 June 2005 by disgruntled supporters of Manchester United. Although those supporters had various reasons for their dissatisfaction with the club,^[5] the prime catalyst for FC United's formation was the hostile takeover of Manchester United by the American businessman Malcolm Glazer.^{[citation needed]} Manchester United supporters had previously considered forming a new club in response to a proposed takeover by Rupert Murdoch in 1998, but the takeover bid was unsuccessful so the idea was not implemented. When it was announced that Glazer was considering taking over the club, the idea was brought up again as a possible "last resort" and discussed in Manchester United fanzines including Red Issue.

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The Glazer family obtained overall control of Manchester United on 12 May 2005, and supporters who had opposed the takeover organized a meeting at the Manchester Methodist Hall on 19 May. Although the focus of the meeting was on continuing to oppose Manchester United's new owners rather than forming a new club, the meeting's chairman, Andy Walsh, announced that the formation of a new club would be discussed at a second meeting on 30 May and that Kris Stewart, the then chairman of AFC Wimbledon, had given much advice on setting up the club.^[6] It was decided that the club would be formed if 1,000 people pledged financial support by the end of July. This target was exceeded and the steering committee pushed ahead with plans for the club

.

A nearby club, Leigh Railway Mechanics Institute, were in financial difficulties at the time and asked FC United to take them over, as the extra support from FC United would have ensured their club's survival. The founders of FC United refused this proposition because they were creating the club in response to an unpopular takeover and didn't feel that taking over another existing club was appropriate.^[7] The clubs remained on good terms, though, and FC United's first public match was a friendly against Leigh RMI.

The club's founders originally chose the name FC United, but the Football Association rejected this as too generic. Those who had pledged money to the club were then asked to vote on a name from FC United of Manchester, FC Manchester Central, AFC Manchester 1878 and Newton Heath United FC.^[8] On 14 June 2005, it was announced that FC United of Manchester had been chosen with 44.7% of the vote. (AFC Manchester 1878 received 25.7% of the vote, Newton Heath United FC 25.4% and FC Manchester Central 1.7%). FC United continues to be used as an abbreviated form of the club's name.

Karl Marginson was appointed as manager on 22 June, and the club held trials for players on 26 June. 900 players applied to take part in the trials, of whom 200 were selected to do so and 17 were chosen to play for FC United, although most of those have since left the club. By 8 July 2005, over 4,000 people had pledged money to FC United and the club had over £100,000 in the bank.^[9]

FC United were admitted to the second division of the North West Counties Football League, putting the club at level ten of the English football league system, nine levels below the Premier League. The league had four spare places at the time, so no other club was denied promotion as a result of FC United's admission. The club was formed after the deadline for entering the FA Vase had passed so they were not eligible to play in it in the 2005–06 season, although they were able to play in the North West Counties League Challenge Cup. They were eligible to enter the FA Vase in the 2006-2007 season and made their debut in the FA Cup one year later. The club then arranged to play their 2005–06 home matches at Bury's stadium, Gigg Lane where all home league games have been played since (with the exception of a couple of league fixtures, one in February 2006 versus Holker Old Boys which was played at Moss Lane, Altrincham, and one in December 2007 versus Rossendale United which was played at Stainton Park Radcliffe).

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Watch Carling Cup live|| Portsmouth FC vs Aston Villa live telecast on internet tv 1/12/2009

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English Carling Cup
England

The League Cup, or called Carling Cup

Portsmouth FC vs Aston Villa
Match scheduled:
Date: 01-12-2009
Time::45 until 21:45
Round 5 - Quarter Finals :: Carling Cup / English League Cup 2009/2010 :: Small chance but might show up!

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Aston Villa Football Club were formed in March, 1874, by members of the Villa Cross Wesleyan Chapel in Handsworth which is now part of Birmingham. The four founders of Aston Villa were Jack Hughes, Frederick Matthews, Walter Price and William Scattergood. ^[10] Aston Villa's first match was against the local Aston Brook St Mary's Rugby team. As a condition of the match, the Villa side had to agree to play the first half under rugby rules and the second half under football rules.^[11] Villa soon established themselves as one of the best teams in the Midlands, winning their first honour, the Birmingham Senior Cup in 1880, under the captaincy of Scotsman George Ramsay.^[12]

The Aston Villa team of the late 19th century

The club won its first FA Cup in 1887 with captain Archie Hunter, becoming one of the game's first household names. Aston Villa were one of the dozen teams that competed in the inaugural Football League in 1888 with one of the club's directors, William McGregor being the league's founder. Aston Villa emerged as the most successful English club of the Victorian era, winning no fewer than five League titles and three FA Cups by the end of Queen Victoria's reign.^[13] In 1897, the year Villa won The Double, they moved into their present home, the Aston Lower Grounds.^[14] Supporters coined the name "Villa Park"; no official declaration listed the ground as Villa Park.^[15]

Aston Villa won their sixth FA Cup in 1920, soon after though the club began a slow decline that led to Villa, at the time one of the most famous and successful clubs in world football, being relegated in 1936 for the first time to the Second Division. This was largely the result of a dismal defensive record: they conceded 110 goals in 42 games, 7 of them coming from Arsenal's Ted Drake in an infamous 1–7 defeat at Villa Park.^[16] Like all English clubs, Villa lost seven seasons to the Second World War, and that conflict brought several careers to a premature end.^[17] The team was rebuilt under the guidance of former player Alex Massie for the remainder of the 1940s. Aston Villa's first trophy for 37 years came in the 1956–57 season when another former Villa player, Eric Houghton led the club to a then record seventh FA Cup Final win, defeating the 'Busby Babes' of Manchester United in the final.^[18] The team struggled in the league though and were relegated two seasons later, due in large part to complacency. However, under the stewardship of manager Joe Mercer Villa returned to the top-flight in 1960 as Second Division Champions. The following season Aston Villa became the first team to win the Football League Cup.^[19]

Mercer's forced retirement from the club in 1964 signaled a period of deep turmoil. The most successful club in England was struggling to keep pace with changes in the modern game, with Villa being relegated for the third time, under manager Dick Taylor in 1967. The following season the fans called for the board to resign as Villa finished 16th in the Second Division. With mounting debts and Villa lying at the bottom of Division Two, the board sacked Cummings (the manager brought in to replace Taylor), and within weeks the entire board resigned under overwhelming pressure from fans.^[20] After much speculation, control of the club was bought by London financier Pat Matthews, who also brought in Doug Ellis as chairman.^[20] However, new ownership could not prevent Villa being relegated to the Third Division for the first time at the end of the 1969–70 season. However, Villa gradually began to recover under the management of former club captain Vic Crowe. In the 1971–72 season they returned to the Second Division as Champions with a record 70 points.^[21] In 1974 Ron Saunders was appointed manager. His brand of no-nonsense man-management proved effective, with the club winning the League Cup the following season. By 1977 he had taken them back into the First Division and Europe.^[22]

The 1982 European Cup winning squad celebrate the 25th anniversary of their win.

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Villa were back amongst the elite as Saunders continued to mould a winning team. This culminated in a seventh top-flight league title in 1980–81. To the surprise of commentators and fans, Saunders quit halfway through the 1981–82 season, after falling out with the chairman, with Villa in the quarter final of the European Cup. He was replaced by his softly-spoken assistant manager Tony Barton who guided the club to a 1–0 victory over Bayern Munich in the European Cup final in Rotterdam courtesy of a Peter Withe goal. The following season Villa were crowned European Super Cup winners, beating Barcelona in the final. This marked a pinnacle though and Villa's fortunes declined sharply for most of the 1980s, culminating in relegation in 1987.^[23] This was followed by promotion the following year under Graham Taylor and a runners-up position in the First Division in the 1989-90 season.^[24]

Villa were one of the founding members of the Premier League in 1992, and finished runners-up to Manchester United in the inaugural season. For the rest of the Nineties however Villa went through three different managers and their league positions were inconsistent, although they did win two League Cups and regularly achieved Uefa Cup qualification. Villa reached the FA Cup final in 2000 but lost 1–0 to Chelsea in the last game to be played at the old Wembley Stadium.^[5] Again Villa's league position continued to fluctuate under several different managers and things came to a head in the summer of 2006 when David O'Leary left in acrimony.^[25] After 23 years as chairman and single biggest shareholder (approximately 38%), Doug Ellis finally decided to sell his stake in Aston Villa due to ill-health. After much speculation it was announced the club was to be bought by American Businessman Randy Lerner, owner of NFL franchise the Cleveland Browns.^[26] The arrival of a new owner and manager Martin O'Neill marked the start of a new period of optimism at Villa Park and sweeping changes occurred throughout the club including a new crest, a new kit sponsor and team changes in the summer of 2007







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Jacksonville Jaguars vs San Francisco 49ers


Match scheduled:
Date: 29-11-2009
Time:21:05 until 00:35
Week 12 :: NFL Regular Season 2009/2010

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In 1992, the NFL announced that it would add two new teams, originally in time for the 1993 season. The league had not expanded since the 1976 season with the addition of Seattle Seahawks and Tampa Bay Buccaneers; with the sport growing the NFL felt the time was right to add additional franchises. Five cities were ultimately chosen as finalists for the two new teams: Charlotte, North Carolina; St. Louis, Missouri; Baltimore, Maryland; Memphis, Tennessee; and Jacksonville. From the beginning, Charlotte and St. Louis were considered the heavy favorites, with Baltimore also a strong possibility. Though not as strong a bid, Memphis was still considered an outside possibility, as the NFL did not have a presence in the area.

For many reasons, Jacksonville was considered the darkest horse in the field. Florida already had two NFL teams: the Tampa Bay Buccaneers, who played about a four-hour ride away, and the Miami Dolphins. Any expansion team would also have to compete with Florida's three major college football teams — Florida State, Florida and Miami - and the Georgia Bulldogs. Jacksonville was also the smallest television market in the running and the only city not ranked in the top 50 Nielsen markets.

However, the biggest potential obstacle for the Jacksonville bid was nonstop turmoil and conflict surrounding the potential ownership group. It had formed even before the NFL announced its intentions to expand, in 1989. The group called itself Touchdown Jacksonville! and placed its formal application with the NFL in 1991. The original ownership group included future Governor Jeb Bush and Jacksonville developer and political kingmaker Tom Petway. In 1991 this group confidently announced that it would call its team the Jacksonville Jaguars. After some defections and mutinies, the group came to be led by J. Wayne Weaver, shoe magnate and founder of Nine West.

From the time Touchdown Jacksonville! came to being, it faced several challenges. In April 1993, the NFL indicated to Jacksonville officials that additional renovations to the Gator Bowl would be needed.^[1] After several weeks of negotiations, and at least one breakdown, an agreement was reached that capped the city's liability for construction and was sent to the City Council for approval. However, on on July 21, 1993, the Council failed to approve the financing package, dooming the bid. Deposits on season tickets were refunded, and Touchdown Jacksonville!'s offices were shuttered.^[2]

Largely due to being underwhelmed by the remaining suitors, the NFL and others encouraged Jacksonville interests to revisit the issue and resurrect their bid. About a month later negotiations between the city and Touchdown Jacksonville! resumed, and a slightly revised aid package was approved by a solid majority of the City Council. Officially back in the race, Jacksonville officials were energized, indicated by a drive to sell club seats that resulted in over 10,000 seats being sold in 10 days. The Jaguars also gained a high-profile investor when former NFL star player Deron Cherry signed on as a limited partner.

After Charlotte was unanimously granted the 29th franchise on November 1, the NFL announced they would name the 30th franchise on or before November 30, 1993. By this time, conventional wisdom was that St. Louis would get the 30th franchise. In fact, T-shirts of the "St. Louis Stallions" (the proposed new team name) briefly went on sale at some St. Louis area sporting goods shops. However, it was not meant to be.

At 4:12 p.m. (EST) on the afternoon of November 30, Jacksonville was announced as the winning franchise.^[1] The next evening, 25,000 fans celebrated at the Gator Bowl as season ticket sales were kicked off. Within ten days, the Florida Times-Union (Jacksonville's daily newspaper) announced sales had passed the 55,000 seat mark (Incidentally, the three other finalists all eventually became the home of a relocated franchise: the Los Angeles Rams moved to St. Louis in 1995, the Cleveland Browns moved to Baltimore and were renamed the Baltimore Ravens and Memphis would briefly serve as the home of the former Houston Oilers in 1996 before the team moved into its new stadium in Nashville and was renamed the Tennessee Titans).

After the Gator Bowl game on December 31, 1993 the old stadium was essentially demolished and replaced with a reinforced concrete superstructure. All that remained of the old stadium was the west upper concourse and a portion of the ramping system. To accomodate construction, the 1994 and 1995 games of "The World's Largest Outdoor Cocktail Party" were split between the home fields of Florida and Georgia, and the 1994 Gator Bowl was played at Ben Hill Griffin Stadium in Gainesville. The new Jacksonville Municipal Stadium (known as Alltel Stadium from 1997–2006) opened on August 18, 1995 with a preseason game against the St. Louis Rams.

Watch Arizona Cardinals vs Tennessee Titans live NFL TV here free today

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NFL
United States

The National Football league called NFL.

Arizona Cardinals vs Tennessee Titans

Match scheduled:
Date: 29-11-2009
Time: 21:15 until 00:45
Week 12 :: NFL Regular Season 2009/2010

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• Cardinals' Kurt Warner has rebuilt another team

  Today's game marks quarterback's first appearance against the Titans since ruining their Super Bowl championship dreams in 2000. (11/29/2009)

• 
  Kearse just missed Warner

  Titans defensive end Jevon Kearse still thinks about Super Bowl XXXIV, how he was so close to sacking Kurt Warner as he released the game-winning touchdown pass. (11/29/2009)

• Wins keep Kerry Collins happy for now

  Kerry Collins isn't necessarily thrilled to be on the bench, but the Titans' four-game winning streak makes it easier to bear. (11/28/2009)

• 
  Kurt Warner questionable for game against Titans

  Cardinals quarterback has practiced all week, however, after suffering a concussion against Rams. (11/27/2009)

• 
  Titans' fullback powers success

  Ahmard Hall was reluctant to switch to fullback. He accepted the challenge and is now one of the NFL's best at the position. (11/27/2009)

• Gage's comeback delayed again

  Titans receiver Justin Gage (back) missed practice again on Thursday and it looks like he'll miss his third straight game. (11/27/2009)

• Kurt Warner expects to play vs. Titans (11/25/2009 03:15pm)
• Titans get boost from Vince Young's legs (11/25/2009)
• Titans' Jeff Fisher gives Nick Harper a passing grade (11/25/2009)
• NFL says referee didn't give Vince Young a high-five (11/25/2009)
• Titans enjoy Texas-sized victory at Houston (11/24/2009)
• Chris Johnson eludes Texans for 151 yards (11/24/2009)
• Nick Harper adjusts after shaky start (11/24/2009)
• Titans might not face Kurt Warner (11/23/2009 03:57pm)
• Vince Young heads home a changed man (11/23/2009)
• LenDale White wants starts, settles for wins (11/22/2009)
• Nick Harper plans to ease into action (11/22/2009)
• Fisher says new movie 'very well done' (11/21/2009)
• Two Titans tally $17,500 in NFL fines (11/20/2009 03:43pm)
• Nick Harper will rejoin Titans as starter (11/20/2009)
• Titans claim they 'owe' Texans (11/20/2009)
• Vince Young ready to go home (11/20/2009)
• Titans' run game hailed as double trouble (11/19/2009)
• NFL players hide, fear concussions (11/18/2009 05:07pm)
• Titans-Cardinals kickoff time changes (11/18/2009)
• Bud Adams' gesture draws huge fine, apology (11/17/2009)
• Young finds groove as passer (11/17/2009)
• Players say better focus brings wins (11/17/2009)
• Titans' 1-2 punch gets another win (11/16/2009)
• NFL commissioner sits with team owner (11/16/2009)
• Titans' defense clicks with a pair of picks (11/16/2009)

Colts Headlines

• Undefeated Colts refocused on playoffs after conquest of Pats
• Colts' injuries mount as Jackson, Sanders land on IR
• AP: Colts CB Jackson out for season with torn ACL
• Peyton Manning: Sore left knee is 'a non-issue'
• Colts lose Adam Vinatieri to knee surgery, sign Matt Stover
• Colts unconcerned about treatment needed for Peyton Manning's knee

News from AP | USATODAY.com

Texans Headlines

• Back to .500, Texans must prove their worth against 10-0 Colts
• 'Big-time' goals in Houston all wrapped around Schaub's arm
• 'Big blow' for Texans as TE Owen Daniels lost for season
• Rookie Focus: Texans' Cushing 'looks like he's ... a great one'
• Houston Texans rookie Anthony Hill hospitalized with swine flu

News from AP | USATODAY.com

Jaguars Headlines

• After 0-2 start, Jaguars nearly taking shape of a playoff contender
• Jury convicts man in shooting of ex-Jaguars OL Richard Collier
• Jaguars to have yet another home game blacked out
• Jurors hear testimony about night Jaguars' Richard Collier shot
• Jaguars coach Del Rio cancels David Garrard's radio show

News from AP | USATODAY.com

NFL Headlines

• Roethlisberger likely out Sunday as symptoms linger
• Falcons RB Turner questionable for Sunday
• Bell Tolls: Clutch, aggressive Jaguars playing way into race
• Schwartz: 'No second thoughts at all' on starting Stafford
• Broncos end four-game skid with dominant win over Giants
• Parity? In today's NFL, line between best & worst very clear
• Back to .500, Texans must prove their worth against 10-0 Colts
• Reason for thanks: Five NFL players grateful for their bounty
• Week 12 NFL game previews
• Big-play Cowboys gear up for stretch run, blow out Raiders

Watch Chicago Bears vs Minnesota Vikings live nfl tv here free

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NFL
United States

The National Football league called NFL.

Chicago Bears vs Minnesota Vikings

Match scheduled:
Date: 29-11-2009
Time: 21:15 until 00:45
Week 12 :: NFL Regular Season 2009/2010

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• Time to stop defending Bears' lousy defense - (Chicago Sun-Times) External link
• Unlike Vikings, Bears puzzle not finished at QB - (Chicago Sun-Times) External link

November 28, 2009

• Illness has Peterson in doubt - (Chicago Sun-Times) External link
• Hit on special teams, Shaw gears up for Vikes' Harvin - (Chicago Sun-Times) External link

November 27, 2009

• Week 12 playoff forecast: AFC North help Jags - (Yahoo! Sports)
• Milwaukee archbishop loyal to Chicago roots - (Chicago Sun-Times) External link
• This man must be stopped - (Chicago Sun-Times) External link
• BEARS IN BRIEF: Cutler may give insulin pump another chance in offseason - (Chicago Sun-Times) External link

November 26, 2009

• BEARS IN BRIEF: Turner simply sticking to business as usual - (Chicago Sun-Times) External link
• 'Keep shootin' it' - (Chicago Sun-Times) External link
• Some time off will do you good, Lovie - (Chicago Sun-Times) External link

November 25, 2009

• Trio of rushers a reason to give thanks - (Yahoo! Sports)
• Cutler: Scrutiny all part of the job - (AP)

More Bears News »

Bears Team Report

Despite the rocky start, Jay Cutler will work out fine as the Bears' quarterback. Brett Favre says so.

November 26 Bears Team Report »

Bears Blogs

• Hall of Fame semi-finalists announced
  • Nov 28
  • Shutdown Corner
  • By Doug Farrar
• Week 12 Preview: Bears (4-6) at Vikings (9-1)
  • Nov 27
  • Windy City Gridiron
  • By SackMan
• The Bears Den - 11/27/2009
  • Nov 26
  • Windy City Gridiron
  • By ChiFan13
• Cutler Not Being Coached Up
  • Nov 26
  • Windy City Gridiron
  • By wiltfongjr
• The Bears Den - Turkey Edition
  • Nov 26
  • Windy City Gridiron
  • By Adam T

More Bears Blogs »

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Watch Montreal vs Saskatchewan live CFL TV here free today

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Canadian Football League
Canada

The Canadian Football League (CFL)

Montreal vs Saskatchewan


Match scheduled:
Date: 29-11-2009
Time:23:30 until 02:30
Grey Cup Championship 2009

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*The team was originally to be known as the Colts, but had to change its name following an injunction from the NFL Indianapolis Colts, who used to play in Baltimore.

Helmet Design: Silver background with a blue "A" and a charging skylark (alouette) holding a football.

Uniform Colours: Blue, red, silver and white

Home Stadium: The Alouettes play at the Percival Molson Memorial Stadium for the regular season, while they play at the Olympic Stadium for playoff games and usually the regular season finale.

Past Stadiums: Delorimier Stadium (1946–53), Percival Molson Memorial Stadium (1954–67, '72, '98— ), Autostade (1968–71, 1973–76), Olympic Stadium (1976–86, 1996–97), Memorial Stadium (Baltimore) (1994–95)

East Division Regular Season Championships: 15: 1946, 1953, 1954, 1955, 1956, 1974, 1977, 1979, 1999, 2000, 2002, 2003, 2004, 2006, 2008, 2009

Southern Regular Season Championship (as Baltimore Stallions): 1: 1995

Grey Cup Appearances:

Alouettes: 16: 1949 (won), 1954 (lost), 1955 (lost), 1956 (lost), 1970 (won), 1974 (won), 1975 (lost), 1977 (won), 1978 (lost), 1979 (lost), 2000 (lost), 2002 (won), 2003 (lost), 2005 (lost), 2006 (lost), 2008 (lost), 2009 (To be decided at the 97th Grey Cup)

AAA Winged Wheelers: 1: 1931 (won)

Baltimore Stallions: 2: 1994 (lost), 1995 (won)

Main Rivals: Toronto Argonauts, Edmonton Eskimos

2009 Regular Season Record: 15 wins, 3 losses, 0 ties

[edit] Franchise History

Canadian football has a long history in Montreal, dating to the 1850s. The Alouettes were first formed in 1946 by CFL hall of famer Lew Hayman. They named themselves after the famous work song "Alouette" (about a lark bird), which has become a symbol of the Québécois. (Similarly, during the Second World War the RCAF's 425 Bomber Squadron assumed the lark as its badge and the motto "Je te plumerai"—I'm going to fleece you.") They won their first Grey Cup championship in 1949, beating Calgary 28–15 led by quarterback Frank Filchock and running back Virgil Wagner.

"Prince" Hal Patterson in a 1958 Alouettes uniform.

The 1950s were a productive decade for the Als, with legendary quarterback Sam Etcheverry throwing passes to John "Red" O'Quinn, "Prince" Hal Patterson, and with Pat Abbruzzi carrying the ball, Montreal fielded the most dangerous offence in all Canadian football. From 1954 to 1956, they reached the Grey Cup in three straight years, but questionable defensive units led the Alouettes to defeat against the Edmonton Eskimos all three times.

The team was purchased in 1956 by Ted Workman - and while the team continued to enjoy success, that all changed at the end of the 1960 season. To be more specific, the team was shaken by an announcement on November 10 - namely the trade of Hal Patterson and Sam Etchevery to the Hamilton Tiger Cats for Bernie Faloney and Dan Paquette. Workman had concluded the deal without consulting with his General Manager (Perry Moss). Moss had just signed Sam Etcheverry to a new contract with a no trade clause. Trading a player with a no trade made him a free agent, and the deal thus crumbled. The deal was reworked and Patterson was traded for Paquette. Sam Etcheverry went on to play in the NFL with the St. Louis Cardinals for 2 years (1961 and 1962) followed by the San Francisco 49'ers in 1963. Faloney remained in Hamilton, and teamed with Patterson to form one of the most deadly quaterback-receiver combinations in CFL history

This episode remains one of the most lopsided trades ever made in the Alouettes history, and it ushered in a dark decade for the team, who not once registered a winning record throughout the 1960s. From 1968 to 1976 the team played in the Autostade stadium - which had been built as a temporary stadium for Expo 67. The stadium's less-than-desirable location on Montreal's waterfront near the Victoria Bridge led to dismal attendance, putting more strain on the team's finances.

In 1969, Workman sold the team to the highly capable Sam Berger, the former owner of the Ottawa Rough Riders. Berger made immediate changes to the team. On December 9, the team announced that Sam Etcheverry was returning to the organization - this time as the team's new head coach. The team also unveiled new uniforms - their home jerseys were now predominately green, with red and white trim. The white helmets with the red "wings" used during the 1960's also disappeared, to be replaced by a white helmet with a stylized green and red "bird" - in keeping with the team's lark tradition. As one might expect from a team that had only won 2 games in 1969, many new players were brought in.

The changes paid immediate divideds. Although the team finished third in the 1970 regular season, they defeated the Toronto Argonauts and the Hamilton Tiger Cats in the playoffs. The 1970 season culminated when the Alouettes won the 58th Grey Cup, played on November 28 at Toronto's Exhibition Stadium before a crowd of 32,669. Led by players such as quarterback Sonny Wade (who was named the game's Most Valuable Player, and who would soon become a fan favourite in Montreal - not unlike the status his coach had enjoyed in the 1950's), halfback Moses Denson, receivers Gary Lefebvre and Tom Pullen, along with kicker George Springate, the team defeated the Calgary Stampeders 23-10 for the city's first Grey Cup since the aforementioned 1949 triumph, also against the Stamps.

That 1970 victory would herald the beginning of arguably the greatest decade in franchise history. During Berger's tenure as owner, the team made six Grey Cup appearances and won the Canadian championship three times. They finally moved out of the Autostade and into Olympic Stadium midway through the 1976 season and attendance shot up. In 1977, the Als had a very successful year both on the field and at the box office, winning the Grey Cup at their home field before a CFL-record 68,318 fans. They also averaged 59,595 fans per game at the "Big O" during the regular season, a league record that still stands.

However, success was short lived when Berger retired in 1981. He then sold the team to Nelson Skalbania, a Vancouver businessman. The flamboyant Skalbania set about signing two first-round picks from the 1981 National Football League draft plus NFL name players such as Vince Ferragamo, James Scott, David Overstreet, Tom Cousineau and Billy "White Shoes" Johnson. Even with all that talent, the Alouettes suffered on the field, finishing with a dismal 3–13 record while attendance plummeted to under 20,000 per game. The financial collapse of Skalbania's highly-leveraged business empire led to the team ceasing operations.